There are two major licensors in the field of Calluna vulgaris. Beauty Ladies® is the younger of the two brands. When breeding Beauty Ladies®, special attention is paid to luminosity, disease resistance, bud set and durability.
For example, the new varieties have an extremely long shelf life and only fade in a very grateful manner. This means that the colour of the buds often does not change to brownish when fading, but only decreases in luminosity. Because of these characteristics, Beauty Ladies® are an indispensable part of any garden centre, retail outlet or florist’s shop. We offer them in pot sizes from 9.5cm to 45cm in diameter and from one to seven colours.